Word services
With carefully chosen words, compelling stories and expert guidance, they can help you win more hearts, change more minds and yes – open more wallets too. Please get in touch to find out more.
Our Words Clients
.svg){kind=logo}
.svg){kind=logo}
Recent Words Projects
Words for digital
Without doubt, content is king in the digital world. It’s essential for building your brand, boosting engagement, climbing those Google rankings, attracting the right traffic, and supercharging conversion rates.
At Yarn, our experienced writers are well-versed at producing short and long copy that grabs attention, keeps people hooked, and always feels authentic, relevant and trustworthy.
So, whatever your digital project, and whatever story you want to tell, we’d love to hear about it. We’re positive we can help you reach more of the people you want to connect with – and smash your goals along the way.
Tone of voice
Most charities have tone of voice guidelines. But let’s be honest, how many actually have a voice people remember?
At Yarn, we’re on a mission to develop voices that go far beyond generic TOV values like Human, Straightforward and Passionate. Your tone of voice should be as unique as your organisation and genuinely resonate with your audiences.
To get to this happy place, our approach starts with writing lots of ‘hero’ copy, rather than defining TOV principles or guidelines at the start. Once we – and more importantly you – are thrilled with how the tone and words work together, we package it all up in into easy-to-follow, practical guidance.
Naming
You’d think naming an organisation, service, event or product would be easy. But the reality is it never is.
It usually takes thorough research, some wordy magic and lots of collaboration to land on a name that hits every mark.
If you’ve got a naming puzzle you need help with, please don’t hesitate to get in touch. Our wordy gurus will guide you through a tried-and-tested process that delivers brilliant results – and is genuinely fun to be part of too.
Words to print
Our superstar charity copywriters cover every type of printed communication for charities and purpose-led organisations.
With decades of experience in the sector, they’ve created and written materials that have raised millions of pounds, improved thousands of lives and made the world a better place.
Trust us to deliver carefully crafted copy that brings clarity to the most complex of subjects, meets the needs of your audiences, and perfectly reflects your brand.
Messaging
As well as helping charities to develop powerful brand messaging, our highly experienced writers love working with in-house teams to create messaging for specific projects.
Not sure how to shout about a new fundraising event? Lacking the tools to confidently explain a service to different audiences? Struggling to talk consistently about your life-changing work across your website, social media and beyond?
Whatever your messaging needs, our wordy experts can help. They’ll dig deep to uncover the perfect words to get the impact you want – and then some.
Charity writing training
There are plenty of good writing courses out there for the employees and volunteers of charities. But all too often these courses are generic and come with a hefty price tag.
At Yarn, our highly experienced writers can develop bespoke training just for your organisation. We focus on your specific needs, provides lots of practical advice, and make sure every pound of your budget works hard.
Areas we cover include how to adopt a new tone of voice, writing knockout online content, crafting compelling direct mail packs, creating effective fundraising copy, and much more.
Content strategy
A content strategy is your game plan for planning, creating, publishing, managing and governing your charity’s content.
Having the right content strategy is vital to attracting and engaging target audiences, meeting their needs, and achieving your organisational goals. Yet many smaller and medium-sized charities don’t have this type of strategy in place.
If that sounds familiar, don’t worry – we’ve got your back. Our content strategy experts know exactly how to get the right content to the right people at the right time.
House style guides
Job titles capped up or capped down? What’s the official name of our helpline? How do we describe the people we support?
Far too often, charities and purpose-led organisations don’t have the guidelines they need to answer everyday questions. The result? Inconsistency that weakens your brand, reduces trustworthiness and makes your organisation look unprofessional.
The easy fix? A tailored house style guide from Yarn. Carefully researched and crafted, this little powerhouse of a document could be your best comms investment this year.
"Thank you for taking on the challenge for us. The toolkit has had good feedback from colleagues, and the approach has helped align different teams behind the last year of the Appeal, which is great. Now we just need to get to that spring cash target!"
Sarah Briggs
Head of Individual Giving, MS Society