Unleash the power of storytelling.
At Yarn, great storytelling is at the heart of everything we do.
We passionately believe it can be used in all types of projects to deliver exceptional results and make the world a better place.
How we tell stories at Yarn
Our team of senior thinkers, creators and planners are hugely experienced at telling all types of stories to a wide range of audiences.
Over time, this has led to us developing a storytelling process that delivers the results our clients want and makes our projects enjoyable, collaborative experiences.
1. We become a reliable narrator
We get to know your organisation and brand inside out so we fully understand how your organisation narrates stories to its audiences.
2. We analyse the story you want to tell
We work closely with you to explore the story you want to tell, why you want to tell it and who you want to tell it to.
3. We identify emotional triggers
We pinpoint which characters and narratives will trigger desired emotions in your target audience so they start to think and act how you want them to.
4. We map out a plan of action
We recommend what the content of your story should be, how you should tell it and, if required, when and where you should tell your story so it has the greatest impact.
5. We craft a story that resonates
Whatever type of story we’re creating for you, we make sure it has five golden threads running through it: Stimulating, Moving, Accurate, Relatable and Trustworthy.
6. We finesse until everyone’s happy
Following feedback from you, we refine your story until it ticks all your boxes and is ready to be launched into the world to make it a better place.
Why storytelling is so important to charities and purpose-led organisations
Telling stories has always been central to how humans have shared information throughout history.
Whether told over a fire, painted on the wall of a cave or passed down from a parent to their child, a story makes it easier for us to remember facts, stirs emotions and inspires action.
If you're a charity or purpose-led organisation, making use of this incredible power can help you achieve even better results.
Telling great stories can help you win and retain more supporters. It can open minds, hearts and wallets. And it can help you reach more people who may benefit from your life-changing services.
Don’t underestimate what great storytelling can do for you.
Our golden threads
Whether we’re creating a website, annual report or video for you, we’ll make sure your story has five golden threads running through it that are essential to great storytelling for charities:
Stimulating
First and foremost, your story needs to be noticed. We create stories that arouse interest and compel an audience to keep reading, watching or listening.
Moving
Charities need to create an emotional connection with their audience to get them to act. We tell inspiring, sad, amusing (and many other) stories that genuinely move people.
Accurate
When creating a story, we always check our facts and sources. And if we’re telling a story about a personal experience, we recount it faithfully and accurately.
Relatable
Empathy is a critical component of engaging and inspirational storytelling. We create stories that audiences can quickly connect with and relate to.
Trustworthy
The success of a story greatly depends on how authentic it feels. That’s why we make sure every story we craft for a client lives and breathes their brand and values.
