What we were asked to do
Create a holistic ten-year initiative to secure £25 million, safeguarding the future of a distinguished London landmark. Formulate a captivating campaign concept that concisely embodies the cherished aspects for existing supporters while igniting fresh enthusiasm in potential backers, ensuring sustained vitality for St Martin's.
What we did
Our 'Building Futures' integrated campaign successfully resonated with existing supporters and appealed to new audiences, showcasing St Martin's openness and forward-thinking approach. The cohesive journey, encompassing events, brochures, and fundraising collateral, was meticulously crafted based on a thorough understanding of audience attitudes and behaviours. This strategic approach aimed to engage individuals across various church activities, fostering a sense of fulfilment and prosperity.
What they thought
The campaign yielded impressive results, with £5 million raised in the initial six months and a remarkable 123% surge in donations within the first year. Both worshipers and staff expressed heightened feelings of pride and ownership. Notably, the client acknowledged the campaign's positive impact in breaking down organisational silos and closing the gap between St Martin's messaging and its tangible actions, fostering a more authentic connection with the audience.
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