What we were asked to do
Revitalise Healthwatch's visual identity to align with a new focus and key messages. The challenge: modernise without compromising the brand's strong local presence among 150 audiences. Respect regional differences, ensuring fonts, colours, and imagery meet accessibility standards. Effectively convey evidence-based reports and community engagement materials in the updated identity.
What we did
We dove into an audience-focused plan, teaming up with local Healthwatch teams to grasp brand concerns. Offering three visuals, from a subtle shift to a vibrant overhaul, we tested them with regional teams and the public. A classic choice won, but a love for modern vibes led to a hybrid. Poppins and a broader palette catered to diverse audiences.
What they thought about it
A thoroughly investigated set of guidelines, over 200 separate assets developed in the rollout of materials, and one very happy client.
