Brand services
If your brand’s feeling a little tired – or you’re dreaming up something completely new – let’s chat. We’d love to help you build a brand that turns heads, sparks emotion and gets people genuinely excited about your cause.
Our Brand Clients
Recent Brand Projects
Brand strategy
Want more people to know your charity exists? Urgently need to build rapport and loyalty with your audiences? Dreaming of a brand that stands out from the pack?
Our highly experienced brand experts can work with you to develop a long-term brand strategy that achieves all this for your charity and much more.
Through smart brand research and true collaboration, we’ll help shape all the building blocks your organisation needs to really take off.
This might include a fresh purpose statement, mission, vision, values, personality, messaging framework – and a practical plan to bring it all to life.
Brand discovery
Charity brands that are truly memorable and cut through all the noise are always built on the solid foundation of research.
If you want to create a brand strategy and identity that’s powerful, confident and unmistakably you, you’ve got to know the essentials: who you are, what your supporters and stakeholders really think, and how you stack up in your competitive landscape.
To help you uncover these golden insights, we offer a range of essential brand research services:
Brand identity
In today’s fast-paced world, you often only have a few seconds to captivate your audience and make a lasting impression.
That’s why it's so important your charity has a visual identity that’s memorable, consistent and truly connects with your target audiences.
At Yarn, we have a proud history of turning charities and purpose-led organisations into eye-catching, recognisable and meaningful brands.
From meaningful logos and colour palettes, to typography, photography styles and much more, we create design elements that genuinely build trust and loyalty.
Brand voice
Your brand voice is all about how your charity sounds across its communications – the personality and language that brings your organisation to life.
Why’s this important? Because adopting the right tone of voice can help you communicate your values to your audiences and make you far more recognisable.
Through fun, interactive team workshops and stakeholder sessions, we’ll explore your current voice and identify the core values your new voice needs so it can shine.
Plus, we can provide you with super practical guidelines to help everyone at your charity and external comms people speak with one clear, confident voice.
Brand messaging
In the world of Brand, there are a lot of different ideas about what a brand messaging framework should feature.
At Yarn, we always work closely with a client to unpick their messaging needs before we start to shape their charity messaging guidelines.
After this discovery phase, we carefully craft and fine tune the key messages that will take your brand to the next level and amplify your impact.
Typically, this includes a core brand story, value proposition, top-level messaging, audience-specific messaging, an elevator pitch, and call-to-action examples.
Brand naming
Coming up with a new name for a charity, fundraising event or service is one thing. Landing on a standout name that truly resonates with all your target audiences and cuts through the noise is something entirely different.
Our tried-and-tested approach for developing a brand name is thorough research, lively brainstorming, meticulous refinement, expansive testing and collaborative final selection.
So, if you’re looking for a trusted pair of hands for your naming project, please get in touch. We’ll help you uncover a name that’s memorable, meaningful and lays a rock-solid foundation for future success.
Brand guidelines
Brand guidelines are the cornerstone of a successful charity or purpose-driven brand.
Yet too often they’re pretty drab documents that don’t engage internal or external storytellers and fail to bring a charity’s brand to life.
As a result, Yarn is on a mission to create brand guidelines that are actually enjoyable to use, tick all the boxes for designers, writers and marketers, and keep everything simple.
Please speak to us to find out more. We create first-class brand guidelines for all types of organisations, including start-ups, charities going through a rebrand or brand refresh, and well-established charities.
"Thank you for all of your time and effort on this project, and all of the work you have produced. We shared with the broader team this morning and excitement is building about the rollout of the new VI and branding with our strategy launch next week. It’s great to be able to give them so many assets that we believe will make their lives easier, and the visual outputs of their work more exciting and memorable."
Megan Gordon
Brand and Communications Lead, Dartington Service Design Lab