What we were asked to do
We created a visual identity, messaging, and animation for Lestari Capital's groundbreaking sustainability finance initiative. The challenge involved simplifying a complex message about corporate finance and supply chains, making it appealing to diverse global audiences—businesses, NGOs, governments, and the public. The task also included satisfying and representing stakeholders, including four major global consumer goods manufacturers.
What we did
We focused on the "why" behind Rimba Collective's supply chain finance transformation, emphasising its role in enabling corporate multinationals to achieve sustainability goals at scale while preserving nature and combating climate change. Our messaging toolkit, tailored to various audiences, provided a flexible communication tool. The visual identity, featuring a tree ring design, symbolised the initiative's layers and enduring impact. Earthy colours and strong type struck a balance between corporate professionalism and a focus on sustainability, now applied across the website, social channels, presentations, and stationery.
What they thought about it
Approval among all stakeholders including the board of Lestari Capital and Rimba Collective partners including Nestle, PepsiCo, Proctor & Gamble and Unilever.
The Rimba Collective has been live and operational since 2022 and It will have protected and restored 200,000 hectares of landscape by the end of 2023.
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