What we were asked to do
Design the relaunched creative for the Barts Extra newsletter after 3-year hiatus, starting from scratch, aiming for September launch. Targeting 3000 supporters and hospital settings, featuring supporter stories and achievements from Barts Charity fundraising events.
What we did
We crafted brand concepts, emphasising Bart Charity's identity, integrating photography, and establishing a reusable layout template for internal teams. Exploring newsletter names, we aimed to capture the community spirit among Bart Charity team and supporters. Additionally, we meticulously edited included stories, ensuring a cohesive narrative. Our approach fosters brand consistency and strengthens community bonds within Bart Charity's communication strategy.
What they thought about it
"The team was incredibly flexible and helpful in facilitating a relaunch of our supporter newsletter. They helped create a softer and warmer look and feel utilising both new fundraising propositions in addition to new brand identity. Their expertise and guidance were invaluable in helping to produce a really high-quality publication which has been well-received both internally and by our audience."
Elizabeth Brown - Individual Giving Manager
