Market research services
Charities and not-for-profit organisations face big challenges every day, which is why first-class insights are absolutely essential. At Yarn, our highly experienced researchers can deliver the findings you need to supercharge your fundraising, create even better services and power transformative strategies.
Our Research Clients
Recent Research Projects
Fundraising and donations
We excel at:
Figuring out why people donate – or quietly scroll past
Trying out different donation messages, appeals and images to see what really lands
Spotting new types of donors and what gets them excited to give
Working out the sweet spot for suggested donation amounts
Checking how donors feel after giving, and whether they’ll come back for more
Marketing and communications
We excel at:
Discovering which channels actually work best
Testing campaign ideas, slogans and branding before going all-in
Understanding how well people know your charity and what they think of it
Tweaking tone of voice and messaging for different audiences (no one-size-fits-all here)
Service design and delivery
We excel at:
Listening to beneficiaries to understand what they truly need
Checking whether services are doing what they’re meant to do
Spotting gaps where people might be falling through the cracks
Making services easier, friendlier and less stressful to use
Strategy and planning
We excel at:
Keeping an eye on emerging issues and trends before they become urgent
Deciding which causes or programmes deserve the most focus
Testing demand before launching new initiatives
Understanding who else is operating in your space and how your charity fits in
Partner and volunteer management
We excel at:
Learning what corporate partners, volunteers and funders expect
Finding out what motivates volunteers – and what might put them off
Improving how volunteers are recruited, supported and retained
Brand and reputation management
We excel at:
Tracking public trust, confidence and credibility
Understanding how your charity brand stacks up against others
Keeping an eye out for reputational risks and opportunities to shine
Policy, advocacy and impact
We excel at:
Collecting evidence to strengthen campaigns and lobbying efforts
Exploring public attitudes to key policy issues
Clearly showing impact to funders, regulators and government bodies
Digital and innovation
We excel at:
Testing websites, apps and donation journeys to remove friction
Improving accessibility so no one’s left out
Using data to create more personal, meaningful supporter experiences
Audiences we work with
Current donors
Potential donors
Current fundraisers
Potential fundraisers
Current legacy givers
Potential legacy givers
General public
People who use your services
People who may benefit from your services
Employees at your charity
Volunteers
Corporate partners
Stakeholders from other organisations
Children and young people
Our research methods
Qualitative research
Through a range of research, our experts can help you uncover the real stories behind attitudes and behaviours. We’ll explore motivations, emotions and unmet needs to help put your audiences’ voices at the heart of your decisions.
Focus groups
In-depth interviews
Online questionnaires and surveys
Telephone surveys
Usability testing
Observation
Quantitative research
We provide solid data-driven insights to help you make confident decisions for your organisation and the people you support. Our trusted research makes it easy to measure awareness, track satisfaction, spot emerging trends and evaluate the effectiveness of campaigns, services and other initiatives.
Surveys and questionnaires
A/B testing
Longitudinal studies
Desk research
Analytics / web metrics
Structured observations
Interpretation and reporting
For us – and for you – it’s important to remember that listening to people and collecting data are only half the story of market research.
Careful interpretation and effective reporting are also absolutely critical to ensuring your charity makes the best possible decisions.
That’s why we pride ourselves on first-class analysis and crystal-clear findings so you can quickly understand what research really means to you.