What we were asked to do
Write a totally original book that’s bursting with fundraising ideas, talks about the importance of WWF’s work and compels the reader to devour every last word.
What we did
Researched and identified the absolute best fundraising ideas known to man.
Devised a nifty format for the book that gives an overview of each fundraising idea, and then shows how it can be done in three different ways (easy, moderate and tricksy) to raise three different amounts.
Wrote copy for over 120 fundraising ideas that’s super fun, engaging and inspiring.
Incorporated hard-hitting facts into the book to educate readers about the growing threats to animals and people around the world.
What they thought
The best fundraising guide available from any charity went down a storm with WWF supporters and really helped them to maximise their fundraising.