Microsite for a cross-party think tank

What we were asked to do

Tasked with creating a microsite for Demos' "Renew Normal" campaign, our goal was to foster a national conversation on post-pandemic life. The site aimed to inspire resilience, innovation, and community engagement, functioning as a central hub for campaign activities. It seamlessly facilitated exploration of personal stories, data engagement, and multimedia content across all devices.

What we did

We went for simple and smooth sailing with our microsite design for Demos, making sure it's easy to navigate on any device. To tackle the image game, we brought in silhouettes and cool icons, adding that extra touch of diversity and personality.
We made sure to spotlight that 'O' from the Demos logo. Right up front and centre, it's the visual anchor that keeps everything looking sharp and consistent. Think of it like a sophisticated game of connect-the-dots, effortlessly weaving into the overall branding across printed materials and bringing an extra dash of flair to the campaign podcasts.

What they thought

We designed a sleek, data-centric microsite for our client, and they considered it a crucial hub for real-time reporting. Thanks to smooth updates and a commitment to quality, the website proved invaluable for effective communication. According to their feedback, it's been instrumental in sustaining a robust connection with their audience.