What we were asked to do
Having emerged victorious in a three-way pitch, we secured the opportunity to craft a new brand strategy and visual identity for the London Jesuit Centre (LJC). This win reflected our commitment to excellence and our ability to provide a compelling vision for the future of LJC's brand. We were excited to embark on this transformative journey!
What we did
We dove into what matters – community, co-creation, partnerships, and social/ecological justice. After research, interviews, and a workshop, we landed on the brand: "Discover the world. Then Change It." Picture LJC as a fresh, creative space rooted in God's love, Ignatian spirituality, and global community for 400 years. Their identity weaves together theology, spirituality, ecology, arts, and culture, with visuals inspired by stained glass windows. It's the perfect blend of beauty and meaning.
What they thought
The 3,000 young Catholics we tested our creative on found a clear winner, Tradition with a Twist, which was popular, modern, memorable and trusted, with strong colours. We’re looking forward to more results after the pandemic-delayed launch.
Do you have a visual identity that needs a fresh look?
Then give us a shout
