What we were asked to do
Create a brand strategy, messaging and identity for the London Jesuit Centre – defining a clear, compelling proposition in a context where organised religion is often seen as irrelevant or inaccessible. The challenge was to balance being confidently Catholic while engaging a broader audience, including those disillusioned with or distant from the Church.
What we did
We focused on the role of faith in modern life, not what the Centre offers, but why it matters. Research identified three core audiences – Catholics, Christians and spiritual seekers – each with different needs but a shared desire for meaning, community and real-world impact.
This revealed a key opportunity: reposition faith as something active and relevant, not abstract or institutional. We defined a clear, outward-looking proposition: “Discover the world. Then change it.”
A simple idea that connects personal exploration with action. Making the Centre accessible to new audiences without diluting its foundations. We supported this with a flexible messaging framework and tone of voice designed to move beyond internal language and engage people on their own terms.
Result
A distinctive brand that positions the London Jesuit Centre as a place where faith, learning and action meet. Confident but open, the identity works across digital and physical spaces, creating clear entry points for different audiences while staying rooted in Jesuit values.
Do you have a visual identity that needs a fresh look?
Then give us a shout
