What we were asked to do
Surviving Economic Abuse (SEA) was founded in 2017 and initially had a very basic visual identity that consisted mainly of a logo. Recognising the need for a more robust and professional brand presence, they approached us to elevate their visual identity. Our goal was to create a cohesive and versatile brand that would not only resonate with their mission but also enhance usability across various platforms and materials.
What we did
We conducted an assessment to determine what aspects of the existing brand were effective and which were not. The logo presented challenges in readability and clarity, while the colour palette was basic and not tested for print or accessibility. Additionally, the chosen fonts lacked warmth and personality.
We developed a photography approach that allowed for anonymity while still conveying the identity of the women represented in the images. Our storytelling methodology was integrated throughout the brand identity to enhance communication about the organisation’s mission and values.
We translated this approach into a core set of materials and guidelines and assisted in establishing templates in Google Docs and Microsoft Office. With these resources in place, they were well-equipped to move forward confidently.
What they thought
The client was exceedingly pleased with the transformation. What was once a simple brand now exudes professionalism, enabling them to consistently produce materials of the same high standard. Over the past decade, they have continued to utilise this identity, establishing themselves as a significant force for change in Parliament and receiving awards for their impactful campaigning efforts along the way.
Do you need help developing a brand for a difficult subject matter?
Give the Yarn team a shout
