What we were asked to do
Comic Relief asked us to design a visual identity and materials for their flagship funding programme called Shifting the Power (StP) The programme is a 10 year civil society strengthening programme, co-funded by the Foreign, Commonwealth & Development Office (FCDO) with an overarching aim of shifting greater power to civil society, invests in organisational strengthening of civil society organisations in Ghana, Zambia and Malawi, and offers training and support in local resource mobilisation. The assets needed to engage and inspire the audiences and highlight key achievements, case studies, and recommendations.
A parliamentary reception to mark key milestones in the StP Program formed part of the materials needed – celebrating four years of achievements, featuring insights from grassroots organisations offering a platform for leaders and advocates to connect and discuss future strategies.
What we did
After our initial discussion, we developed two concept ideas for the program and refined their chosen concept further. All assets were designed to be visually engaging and tailored to captivate the high-profile audience, as well as having longevity so they could be used for the rest of the programme. We took inspiration from the key partners' logos, using bright colours, shapes and hand graphics. As the project matured these were refined to show more of a human feel in the design.
Once the concepts were complete we produced a handbook for guests to take home from the event. Six pull-up banners to highlight case studies, programs, and key recommendations, along with a PowerPoint presentation for reporting.
What they thought
First, a huge thank you to you and the team for making the impossible happen—the handbooks were incredibly well received, and the banners really brought our event and programme to life.
Here are some wonderful testimonials from the Comic Relief team:
"Stunning handbooks. The design and Shifting the Power branding are so vibrant and eye-catching. Feels like this represents the programme well as a whole."
"Love the design—it really brings the collective nature of the programme to life."
"Extremely fast turnaround and amazing commitment to delivering at pace."
"Loved the design. Beautiful colours and content!"
Ayesha Farah
Shifting the Power Comms and Advocacy Manager
Comic Relief
