What we were asked to do
Comic Relief asked us to design a visual identity and materials for their flagship funding programme called Shifting the Power (StP) The programme is a 10 year civil society strengthening programme, co-funded by the Foreign, Commonwealth & Development Office (FCDO) with an overarching aim of shifting greater power to civil society, invests in organisational strengthening of civil society organisations in Ghana, Zambia and Malawi, and offers training and support in local resource mobilisation. The assets needed to engage and inspire the audiences and highlight key achievements, case studies, and recommendations.
A parliamentary reception to mark key milestones in the StP Program formed part of the materials needed – celebrating four years of achievements, featuring insights from grassroots organisations offering a platform for leaders and advocates to connect and discuss future strategies.
What we did
After our initial discussion, we developed two concept ideas for the programme and refined the chosen direction further. All assets were designed to be visually engaging and tailored to captivate a high-profile audience, while also having longevity so they could be used throughout the life of the programme.
We took inspiration from the key partners’ logos, incorporating bright colours, bold shapes and hand-drawn graphics. As the project evolved, these elements were refined to introduce a stronger human feel within the design.
Once the concepts were complete, we produced a guest handbook for the event, six pull-up banners showcasing case studies, programmes and key recommendations, and a PowerPoint presentation for reporting and presentations.
Following the brand evolution, we have continued to build out the visual identity, creating social media assets, additional PowerPoint templates, and branded start and end frames to ensure a consistent look and feel across all communications.
What they thought
First, a huge thank you to you and the team for making the impossible happen—the handbooks were incredibly well received, and the banners really brought our event and programme to life.
Here are some wonderful testimonials from the Comic Relief team:
"Stunning handbooks. The design and Shifting the Power branding are so vibrant and eye-catching. Feels like this represents the programme well as a whole."
"Love the design—it really brings the collective nature of the programme to life."
"Extremely fast turnaround and amazing commitment to delivering at pace."
"Loved the design. Beautiful colours and content!"
Ayesha Farah
Shifting the Power Comms and Advocacy Manager
Comic Relief
