What we were asked to do
After successfully enhancing the Rimba Collective's visual identity, we were tasked with extending our expertise to the overarching company, Lestari Capital. The challenge lay in balancing a financial organization's appearance with a nod to sustainability, ensuring inclusivity for diverse projects. The visual identity had to resonate globally and span various assets, accommodating both sustainable and non-sustainable initiatives within the company's portfolio.
What we did
In exploring the visual identity for Lestari Capital, we aimed to infuse subtle natural elements while maintaining a global financial tone. We incorporated nature-inspired textures and patterns into the design, ensuring harmony with existing branding like Rimba Collective. The outcome is a cohesive brand identity reflecting Lestari Capital's dedication to ecosystem conservation, landscape restoration, and community support in combating climate change.
What they thought about it
The new brand guidelines were really well received and have been put into action. We were then asked to look at the copy for the new Lestari website which was already underway.
Do you have a visual identity that needs a refresh?
Give the Yarn team a shout and we can work our magic