What we were asked to do
Craft a brand identity for Macmillan's Annual Volunteer Conference and Awards, seamlessly integrating with established brand guidelines. Building on past successes, our approach ensured a fresh and innovative appearance, maintaining continuity while introducing new elements for an engaging and contemporary feel.
What we did
In our quest for innovation and shared experiences, we developed three exciting concepts centred around 'Build. Learn. Share.' These imperatives take the spotlight in their identity, aiming to boldly inspire conference attendees. Plus, we've got a nifty suite of icons to guide everyone seamlessly to specific stalls, events, and messages. It's our way of infusing the Annual Volunteer Conference and Awards with a dynamic visual language, making the experience both insightful and enjoyable. Get ready for a conference like never before!
What they thought
The identity proved exceptionally scalable and well-received, seamlessly extending to the event's signage. This resulted in a fully immersive spatial brand experience, leaving a lasting impression on attendees. The positive reception underscored the success of our approach in creating a versatile and appealing identity that transcended digital realms to enrich the physical event space.
Do you need an event that requires a visual identity?
Let us take a look.
