What we were asked to do
We were asked to develop and implement a brand strategy and identity that would guarantee a unified and impactful presence across various materials. This needed to align with your vision and ensure a cohesive and compelling brand identity across different touch points.
What we did
We explored Kinship as an organisation, uncovering its core values of love, warmth, and empathy. This helped us create a vibrant and distinctive identity that symbolises the strong bonds between kinship-carers and their wards. Our design, with warm yellow tones and a hand-drawn circle, reflects the unique positive relationships kinship-carers have. This visual language helped us differentiate them from competitors and capture the heartfelt connections they foster within families.
What they thought
"Collaborating was a fantastic experience. We're genuinely pleased with the thoughtful approach and collaboration throughout all stages."
Maeve Thompson - Marcomms Manager
Do you have a brand that needs a fresh approach?
Then let us us take a look.
