What we were asked to do
Revive the NSPCC's Gherkin Challenge online during the pandemic, seamlessly transitioning a highly successful event to a virtual format. This adaptation became vital as the need for income reached unprecedented levels. Our aim: to ensure the event's continued success while prioritising crucial fundraising efforts in challenging times.
What we did
We enhanced the existing materials for a more irresistible sign-up appeal. Starting with a captivating animation, we launched over 40 digital assets, encouraging individuals to track their steps, conquer their goals, and support NSPCC in championing children. It wasn't just an event; it was a mission, and we made sure it was more exciting and impactful than ever. Ready to step up and make a difference? We did it!
What they thought
The reimagining of the event proved to be a resounding success, securing nearly £50k in funds and engaging almost 250 participants. This achievement underscores the effectiveness of our approach in adapting and enhancing the virtual experience, while garnering substantial support for NSPCC's crucial mission.
