What we were asked to do
Sue Ryder brought us on board to design their annual reports for several years. Given the clinical nature of their work, they needed us to clearly communicate complex information. We had to make sure we stuck to a tight schedule, navigating through their internal approval process.
What we did
We crafted Sue Ryder's annual reports, imbuing them with a distinct style that mirrored the precision of their corporate font. Clean layouts were complemented by the prominent use of the Sue Ryder brand blue. Extensive charts and tables were incorporated to effectively present the intricate clinical data, ensuring clarity and coherence throughout the reports.
What they thought about it
The Sue Ryder team loved our first report, evident in our continued collaboration for several years. These projects strengthened our longstanding relationship, showcasing mutual trust and satisfaction in our work.