What we were asked to do
Our task was to shape the visual identity for Blind Veterans' digital detox social media campaign, #24unplugged. We needed to strike a balance between formality and approachability in line with the new brand guidelines. The campaign required us to maintain a friendly, conversational tone while upholding professionalism to ensure effective engagement and proper brand representation.
What we did
Approaching the task with agility and a no-nonsense attitude, our team dove into crafting designs and copy for the campaign materials. We put everything to the test, tweaking the campaign based on the results. All of this was seamlessly executed while weaving in a fresh, brand-new visual identity into the mix.
What they thought
We managed to exceed our expectations in terms of engagement across social channels.
"#24Unplugged promptly became a key player in the digital products portfolio of our fundraising team, and it's not just there for show—it's our go-to test case for all the cool things we plan to roll out in the future! 🚀"
Do you have a social media campaign that needs developing?
Give us a shout
