What we were asked to do
The Medical Research Foundation aimed to elevate audience engagement and broaden their impact with a fresh Instagram account, bolstering fundraising initiatives. They required branded designs to share human stories, scientific research, and inspiring researchers.
What we did
To boost efficiency, we established a branded template system in Canva post-approval, enabling the client to effortlessly generate a variety of campaign posts. Despite budget constraints, we curated and aligned stock icons with the brand, ensuring visual consistency within financial parameters. The finalised templates were crafted for use across Instagram, Facebook, Twitter, YouTube, and LinkedIn.
What they thought about it
The project was concluded with a large selection of templates being transferred to Canva ready for the Medical Research Foundation team to start using.
The client loved the final template designs, icons and brand consistency across all of the assets. They updated soon after asset delivery to let us know that the engagement levels were quickly increased.
"We’re already noticing the difference they are making to both our engagement levels and the efficiency of our team output. Thank you"
Katy Leech - Communications Officer, Medical Research Foundation
