What we were asked to do
We were commissioned to craft Scope's debut annual report in their fresh branding. Our mandate was clear: prioritise inclusivity in the design, a previously overlooked aspect. It was imperative to ensure the new designs prominently featured accessibility, making it a central focus of the report.
What we did
We designed layouts characterised by ample white space, concise text, and large fonts. While challenging, we organised the detailed accounts section effectively. Clear navigation and sectioning were implemented, with images used sparingly to complement the text. Overall, our approach ensured readability and user-friendly presentation.
What they thought
"Wow! Thank you so much Corin! Thank you so much for working so hard on this lengthy job and keeping your cool with so much back and forth! This looks SO amazing! I know that must have been a slog the last couple of days. My director said she welled up when I just sent it to her!"
Sarah Finlayson - Senior Marketing Manager.