What we were asked to do
Design an interactive digital version of SafeLives’ 2025–2028 strategy report that feels modern, engaging and intuitive. It should bring Find what works. Help it happen to life through clear, accessible visuals and thoughtful interaction, making complex information easy to explore. The look and feel should match the clean, contemporary style of the SafeLives website, use existing brand elements with confidence, and create a user experience that’s simple, compelling and purposeful.
What we did
We began the report by developing two design concepts: Together and Amplifying Voices. Together shows how each piece connects to the bigger picture through bold, interconnected visuals, while Amplifying Voices puts the spotlight on the people at the heart of the work, using inclusive illustrations to celebrate the diverse experiences shaping everything we do. In the end, they chose Route 1, incorporating a line design element from Route 2 to bring the visuals together seamlessly.
The final report brings these ideas to life, combining clarity with creativity to engage, inspire, and connect. Every page is designed to make the work feel human and purposeful, helping audiences not just see the impact but experience the stories and voices driving it.
What they thought
We were pleased with the final strategy document and felt the end result landed well for SafeLives and our audiences. It was great to see the work come together into something clear and polished.
Hannah Mian
Head of Communications & Marketing
