Bowel Cancer UK

Revamped supporter magazine concept and layout

Contributors

What we were asked to do

Following the success of the Bowel Cancer UK and Beating Bowel Cancer merger, we were tasked with unveiling the revamped supporter magazine. We aimed to provide an experience that captured the best of both worlds with engaging stories and visuals, showcasing our united mission.

Spotlight brochure open showing text and a clinical image. The front cover image is of 2 ladies and a gentleman completing a sponsored walk, waving at the camera.

What we did

Presenting 'Spotlight'—fresh name, masthead, and user-friendly vibe, putting supporters at the forefront. The redesign focuses on key calls-to-action and authentic, inspiring stories.

Developing the brand involved a seamless transition to the newsletter format, balancing familiarity with the anticipation of a bold new adventure. Close collaboration with our in-house copywriter ensured a cohesive blend of design, layout, images, and copy. 'Spotlight' awaits, promising a captivating mix of the familiar and the novel for an engaging reading experience.

Open spread of the spotlight magazine showing an image of a bride and text.
Open magazine showing an image of a bowel cancer screening swab and text.

What they thought

Celebrating the successful launch of Bowel Cancer UK's new brand—an early triumph and a promising start to an exciting chapter!

A happy client too;

“Every job we work on is incredibly enjoyable! They always offer fantastic support, demonstrate a strong understanding of our brand, and deliver to schedule – and the supporter magazine was no exception.”

Rebecca Roe - Senior Marketing Manager

Have you had a brand refresh and need to carry that across your supporter collateral?

Then give us a call
Image of the spotlight magazine open showing various colourful spreads and images.