What we were asked to do
Develop a creative report concept addressing the issue of violence against older women. The design needed to strike a balance between formality and approachability, utilising compelling visuals and empathetic narratives to highlight the challenges faced by this demographic. The report aims to serve as a catalyst for change and meaningful conversations.
What we did
We revamped the narrative with a bold newspaper collage style, shifting the focus to violence against older women. Fragmented collages visually portrayed their lives, maintaining anonymity with dignity. A vibrant colour palette framed the collages, sparking conversations about this overlooked issue.
What they thought
Our inaugural project with Comic Relief received positive feedback, with the client describing the design as 'brilliant' and the process as smooth and enjoyable. We look forward to potential future collaborations.
Do you have a report that needs a delicate considered approach?
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