What we were asked to do
Design and copy edit the Leeds Hospitals Charity 'Become a Friend' leaflet and accompanying envelope.
The objective of the leaflet was to enhance the number of sign-ups through the website, whilst streamlining and refining the donor journey. In addition the objective was to boost the conversion rate of visitors to the 'Become a Friend' page.
What we did
We devised two concept approaches for the creation of the leaflet and accompanying donation envelope. Upon finalising the design, we copy edited the content to align with the pagination of the leaflet design layout.
Following this process, our client received a wet proof of the leaflet and donation envelope to guarantee their complete satisfaction with its appearance and format prior to proceeding with the printing phase.
What they thought
Our client was really pleased with the process and outcome of the project - we are currently awaiting the results of the campaign whilst preparing to work on our next project with them.