What we were asked to do
Create a policy report that stands out in the competitive International Development arena, ensuring it effectively captures attention and resonates amidst the crowded field.
What we did
We opted to commission a watercolour illustrator to visually elevate the report, intentionally steering away from commonplace war imagery. This choice crafted a distinctive look and feel, adding a unique charm to the storytelling aspect, especially for depicting the experiences of women in wartime. The bespoke watercolour illustrations and style not only enhances the aesthetic appeal but also serves as a powerful and emotive medium, effectively bringing the report to life with a nuanced and engaging visual narrative.
What they thought
We're over the moon about the fantastic reception of our beautiful report! It's been a hit on social media, and the client is thrilled. The launch was a smashing success, with the illustrations, report, and policy brief stealing the show. Despite tight schedules, we pulled off top-notch work. Kudos to the team for delivering excellence with a smile! 🚀