What we were asked to do
Leeds Hospitals Charity approached us to develop a cash appeal campaign for the Summer/Autumn season. The primary goal of this campaign was to raise funds to support the expansion of the play specialist team at Leeds Children’s Hospital. With these additional resources, the hospital aimed to offer equitable access to a "7 days of play" program for all children across the wards. This initiative sought to address health inequalities by ensuring every child could benefit from the same level of play support, regardless of their medical condition or ward location.
What we did
We created the appeal to highlight the lack of year-round play at Leeds Children’s Hospital as a pressing social issue. The messaging framed this gap as a fundamental right that children were missing out on, encouraging supporters to see the current situation as something that needed to be changed. Through a double-sided letter and leaflet, we made it clear that their donations could directly help ensure that play was available 365 days a year. The tone was intentionally campaign-like, aiming to both raise awareness and empower supporters to take action, with tangible examples of how their contributions could make a real difference.
What they thought
The client was extremely pleased with the final outcome of the appeal. The team praised our ability to convey their message clearly and emotively, successfully encouraging their supporters to engage with the campaign. They appreciated how the materials aligned with their vision of providing equitable care and play opportunities for children in the hospital. The clear messaging, combined with the thoughtful design, helped to foster a deeper connection with their audience and drive donations for this vital cause.
Do you have a fundraising campaign that needs developing?
Then give the Yarn team a shout.