What they asked us to do
We were asked to create a suite of posters and advertising materials as part of the Sue Ryder legacy toolkit. The toolkit needed to effectively highlight how donors can support the charity by leaving a gift in their will. The toolkit needed to be created in a speedy manner due to the short timeframes.
What we did
Being very familiar with the Sue Ryder brand, we quickly designed the legacy toolkit posters for the team, using appropriate imagery, key messaging, and soft colours and shapes from the brand palette. The posters and collateral were quickly rolled out by the team.
What they thought
The Sue Ryder team were really pleased with the final result and the speed at which it was created.