What we were asked to do
The NSPCC asked us to redesign their legacy direct mail campaign to meet a tight deadline, working with existing imagery and copy.
What we did
We reworked an existing pack by updating images and copy to make the pack more emotional using our storytelling approach. The lift piece helps to show supporters the present, how their donations are helping, and about their connection to the future – and how they can make a difference. We worked within the brand guidelines to craft messaging in the letter that would better chime with their identified audiences.
What they thought
Our client was delighted with our swift work. We turned around the project in record time, despite limited room for changes. This led to further collaboration on additional direct mail campaigns with the team.
Do you need help with a legacy campaign?
Then give the Yarn team a shout