What we were asked to do
The Children's Society reached out to us with the goal of transforming the powerful concept of 'One life can change another' into tangible messages aimed at encouraging In Memory giving. They sought to engage various audiences, both internally within the organisation and externally, to increase awareness and participation in their fundraising efforts. Our task was to develop messaging strategies that resonated with different groups, effectively communicating the impact of their donations and inspiring action.
What we did
We crafted the 'One life can change another' concept to suit diverse audiences. Our approach involved creating emotionally resonant messaging for different groups, including gentle, inspiring, supportive, and informative tones. Deliverables included boilerplate copy, audience-specific messaging, and leaflet design, to be distributed through various channels.
What they thought about it
The client expressed great satisfaction with both the project's journey and its final outcomes. Their positive experience prompted further collaboration, as we extended our services to deliver direct mail projects for them.
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