What we were asked to do
Craft a comprehensive campaign comprising a door drop, supporter email, and thank-you letter for the Rob Burrow MND Centre's capital appeal. Aligning with TV, radio, and social media promotions for an upcoming documentary on Rob Burrow's wife and her Leeds Marathon training, the initiative aimed to raise Motor Neurone Disease awareness, promote the Rob Burrow Centre, and encourage donations for its construction. The campaign strived to bolster fundraising while amplifying impactful stories of individuals affected by the disease.
What we did
Working in an agile fashion we jumped straight to work. Keeping the pack elements simple meant that printing time was kept to a minimum, allowing the most time for developing the campaign.
Building on the campaign by McCann we centred the designs around the image of Rob created by a ‘portrait of names’, alongside imagery of his family and a lift piece combining real life letters of those effected by MND.
What they thought about it
The pack was produced quickly and efficiently by the team, delivering a personal and emotive campaign.
“Thank you so much for all your efforts on this and pulling it together so quickly. it has been great working with you.”