What we were asked to do
We were tasked with redesigning the 'December Dash' fundraising pack, a long-standing flagship virtual event for Sue Ryder where, this year, participants were asked to ‘walk, jog, run or roll every day this December to raise vital funds. We needed to approach this using their newly completed brand refresh guidelines, which involved updating all imagery and copy to align with the organisation's fresh branding approach whilst keeping the existing logo.
What we did
We began by reviewing all existing collateral to unify them cohesively with the new Sue Ryder brand shapes, fonts, and colours. Subsequently, we implemented these elements across various print and digital assets, ensuring consistency in design and messaging across all platforms. For 2023, 334 participants took part raising £59,786 with an ROI of 1.58. The average funds raised was higher than previous years, which suggests we attracted engaged and motivated participants.
What they thought about it
The client was absolutely thrilled with how the design turned out and how quickly we got it done, especially during such a crazy time with their new brand rollout!