What we were asked to do
We were asked by Bikeability to redesign the materials for their flagship Cycle to School Week 2024 campaign. The activities and challenges are aimed at early years and key stages 1 and 2, and the resources are sent out to participating schools and are designed to empower the schools, teachers, teaching assistants, and other stakeholders with engaging content that integrates Cycle to School Week into lesson plans and activities.
What we did
We updated the Cycle to School Week resources to align with Bikeability's new brand style. We brought each area to life through colourful illustrations that interacted with bold typography. Each key stage was made colourful and distinct, while we reformatted to make the exercises feel energetic and fun to do. All whilst ensuring they are easy to use and visually appealing.
What they thought
Yarn did a great job refreshing and rebranding our content. They really got what we wanted, the style and look we were going for, and the refreshed content fits in perfectly with the rest of our brand and website. Laura and Beki were a pleasure to work with – they were super responsive and clear about each step, making sure we always knew what was going on and answering any (many, many) questions!
We look forward to working with Yarn again in the future. Thank you!
Sally Watson-Jones, Communications Assistant
The Bikeability Trust
