What we were asked to do
We were tasked with reimagining Sue Ryder's longstanding 'Celebrate a Life' event, previously named 'Lights of Love,' across six hospice communities in December 2023 where participants can honour loved ones with personal dedications, readings, music, and grief support. We needed to look at all collateral needed for the event and its promotion.
What we did
Inspired by Sue Ryder's soft brand shapes, we explored heart-themed idents, blending them with Sue Ryder colours. Our chosen route featured two hearts in the event logo, mingling with other Sue Ryder shapes across prints and digital platforms. It captured the essence of the brand refresh while giving the event a fresh twist and a clear, unique identity. Across all 6 events 1,020 people in total attended. Donations of £1,558.31 were received.
What they thought about it
“Thanks for all your work on our In-Memory event ‘Celebrate a Life’. From concept through to creating a range of print materials, we are pleased with the look and feel and it was great working with you."
"We received some wonderful feedback from attendees
"I loved the sense that we were all together in our grief. I liked the relaxed approach/atmosphere"
"Loved the personal touches of names on screens and written on seeded hearts" "
Caroline Berry - Marketing Manager
Are you thinking of creating a fundraising event and need some help?
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