What we were asked to do
Orbis approached us to create an update for CatarAction supporters, a group of individuals who regularly donate to the charity’s cataract-focused work. The update was to be a non-appeal engagement piece, designed to highlight how their contributions were being used, without directly asking for more funds. The aim was to reassure supporters of their vital role and the impact of their continued donations. The piece was to be distributed alongside Orbis’s newsletter, with an emphasis on creating a format that would feel fresh and meaningful.
What we did
We developed a creative approach centered around a case study featuring Nur, a child whose life was transformed through cataract surgery, to convey the life-changing impact of supporters' donations. The content focused on Orbis’s broader "Treat and Train" model, showcasing the charity's sustainable approach to improving eye care globally. To make the update feel more special, we moved away from a traditional A4 letter format and instead designed it in a compact A5 style, creating a more personal and intimate communication. The visuals included heartwarming images of children receiving care, reinforcing the emotional connection with supporters.
What they thought
Orbis was very pleased with the outcome, especially appreciating the shift in format that distinguished this update from a standard appeal. The piece successfully conveyed the importance of continued support, leaving donors feeling valued and connected to the charity’s mission. The storytelling around Nur’s case helped drive home the real-world impact of the CatarAction programme, reinforcing the significance of each supporter’s monthly gift. Orbis felt the update strengthened their relationship with donors, encouraging them to see their regular contributions as part of a long-term, impactful partnership.