What we were asked to do
Our task involved crafting a captivating marketing campaign for the school, including the creation of prospectuses, leaflets, and signage to attract young individuals. Furthermore, we were tasked with developing a contemporary and inclusive brand identity that resonates with a diverse audience, ultimately driving increased enrolment and revenue.
What we did
We delved into the parent audience, tailoring campaignable sentiments like 'I Breathe' and 'I Belong' to highlight the International Baccalaureate experience. Crafting a modern visual language, we applied it consistently across the school's materials, from impactful outdoor graphics to internal documents and PowerPoint templates. This approach reinforced the school's distinctiveness and community presence, providing a cohesive and compelling brand identity.
What they thought about it
Venturing into education for the first time, we injected a new perspective into South Bank International through a fully integrated suite of communication materials. Their response was overwhelmingly positive – in the inaugural year of the updated materials, student enrolment saw a remarkable 10% increase, bringing them immense satisfaction.
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