What we were asked to do
As part of an integrated awareness campaign centred about Trachoma, Orbis asked us to create a 60 second film.
The objective being that the film would drive viewers to the Orbis website to learn more about the this avoidable disease and the journey to elimination.
What we did
Due to the budget and schedule restrictions alongside the limited footage availability we proposed a solution that mixed together stock footage – that was shot in appropriate locations – alongside the client’s footage on the ground.
We sourced slow motion, face to camera, beautifully shot clips that would sit alongside the more clinical footage captured of training and drug administrations.
In order to achieve the impactful, emotional pull – to help eliminate Trachoma – we proposed coupling these shots with well selected music and a strong voiceover.
What they thought about it
"Thanks again for all your and the team work’s on this, very happy with how it’s turned out, and excited for us to be sharing with our supporters and prospects soon!"
Charlie Lewis - Deputy Director, Orbis UK
