Macmillan Cancer Support

'APPG on Cancer' visual identity and event materials

Contributors

Reports Publications Copy Design Copy (print) Design (print) Brand guidelines Brand Identity Supporter information

What we were asked to do

Develop identities for The All Party Parliamentary Group on Cancer (APPG) and the Britain Against Cancer conference, ensuring they complemented each other. The challenge was to balance the serious, official tone of the APPG with the event's more optimistic, modern identity.

What we did

We created a clear lock-up to distinguish the APPG from other groups and introduced separate colour palettes for each entity. The circular Britain Against Cancer logo seamlessly integrates with the APPG logo. Full bleed imagery was employed to convey the event's changing focus and key messages. Additionally, we designed and implemented all supporting materials for the conference.

Cancer service booklet with an image of a man and women's hands.
Welcome brochure open with the program details.

What they thought

Feedback has been overwhelmingly positive, affirming the successful fusion of distinct identities while maintaining cohesion between the APPG and the Britain Against Cancer conference.

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Image of 3 pop up banners. Title of all banners 'Working together to improve cancer outcomes'
A tote bag hanging up with a yellow square and the words 'Cancer across the domains: Creating a vision for 2020.
Cancer support leaflet front cover with armchair image.
An image of a letter and envelope with a pen on top of the letter.
Caner booklet open with the title 'What does the future of cancer care look like?