What we were asked to do
Produce a clear, compelling summary of World Green Building Council's financial and programmatic successes each year.
What we did
As the first professionally designed and written Annual Report for WGBC. This needed a deep dive into what the organisation stands for, and how it wanted to be seen. This was also the first use of the new brand identity so needed to showcase its successes. We interviewed and got to know key persons in the organisation and distilled a huge amount of information, and gave a voice for the organisation. We then used bright and bold graphics to pull out key information on different levels to make the report readable on lots of levels – from skimmable to something much more in depth.
What they thought about it
We worked with WGBC for a number of years. During that time the report progressed as the organisation matured.