What we were asked to do
Produce a DM pack targeting GPs to raise awareness of treatable Atrial Fibrillation. Over one million people in the UK have this common irregular heartbeat, leading to a higher stroke risk if untreated. Working with The Stroke Association, we presented hard facts and infographics to emphasize early detection, effectively reaching and informing GPs.
What we did
We crafted a DM pack for GPs, focusing on treatable Atrial Fibrillation. Collaborating with The Stroke Association, we presented concise hard facts and infographics, emphasizing early detection during blood pressure checks. An enclosed coaster served as a practical reminder, effectively informing GPs and engaging them in the mission to reduce stroke risks through heightened awareness.
What they thought
The targeted approach resonated well with the intended audience, garnering positive feedback and effectively raising awareness of the condition among them.
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