What we were asked to do
We were asked to design Citizens Advice's annual report and accounts to clearly summarise activities, impact, and financial performance, ensuring transparency and accountability. The report needed to meet legal requirements while building trust with donors, partners, and the public by showcasing achievements and responsible use of funds. It needed to celebrate the charity’s 85th anniversary, align visually with the impact report, and consistently reflect the ongoing brand campaign.
What we did
We explored four creative design routes to bring Citizens Advice the content to life, finally settling on an option based around block work. With bold colour pairings, icons, and offset headline blocks, this approach delivered a dynamic, flexible layout that works across both digital and print pages. After Citizens Advice chose this approach, we developed the concept further and applied it to the report layout with signed-off copy, creating a clear, impactful, and user friendly design. This approach highlighted key messaging, reinforced the brand’s heritage, and ensured the content was visually engaging and easy to navigate.
What they thought
"It was an absolute pleasure working with the team at Yarn on our 2024–25 annual and impact reports. They brought creativity, clarity, and professionalism to every stage of the project and delivered brilliant final products that were both impactful and accessible and well received by all stakeholders. We’re really proud of the final outcome and hope to continue working with Yarn on future projects."
Jiblu Rahman
Senior Brand and Marketing Specialist
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