What we were asked to do
We were assigned to create annual reports for Prince's Trust Group. Initially, we tackled a substantial document exceeding 100 pages in the existing brand. After its success, subsequent editions required adapting designs to the refreshed brand, ensuring clear presentation of facts, figures, and appropriate imagery.
What we did
To simplify dense information, we introduced colour blocking and utilised white space strategically. Key quotations and figures are highlighted as pull-outs, complemented by full-bleed imagery throughout the document. Icons and infographics were incorporated to illustrate important information. Brand shapes and colours were integrated to enhance the brand personality alongside carefully selected imagery.
What they thought about it
The client was delighted with the final outcome of the initial annual report project we completed with them. This satisfaction prompted us to continue the project following the rebrand.
