What we were asked to do
We were tasked with creating a fundraising campaign to ensure the continued operation of St Martin-in-the-Fields (STMIF) during a challenging time. The campaign needed to emphasize the vital role the community plays and the essential services offered by STMIF, which has been a cornerstone of London for centuries.
Having faced closure for the first time in its history during the pandemic, STMIF recognized the growing need for its services as the community navigates ongoing hardships. Our goal was to illustrate how, a year later, people still rely on STMIF for virtual services, music that brings comfort, and support for those feeling isolated and in need of hope.
The campaign aimed to inspire support for reopening STMIF this summer, allowing it to once again welcome everyone and provide vital connections to those requiring additional assistance. To achieve this, we aimed to raise £250,000 in unrestricted funds in the short term (March-April) to support virtual services that keep the community connected to the church, music events that offer comfort and joy during difficult times, and essential services that provide dignity, solidarity, and hope for isolated individuals and those suffering in the community.
What we did
We created a unique look and feel for the campaign that truly reflects the essence of St Martin-in-the-Fields. The design features a fluid shape that works beautifully with the campaign identity, capturing the ethereal "Spirit of St Martin’s." We used subtle gradients to keep everything feeling modern and fresh, and layered photography over the fluid shape to add a dynamic touch.
This approach captures the special feelings supporters have for St Martin’s, hinting at its Christian roots while suggesting something timeless and in motion. It connects the past with the present and future.
We aimed for a tone that’s hopeful, optimistic, steadfast, friendly, and open, making sure the campaign resonates with the community and its supporters.
What they thought
They absolutely loved it! Our long-standing partnership with St Martin-in-the-Fields made this project particularly special, and it quickly became a staple in their calendar. What started as a one-off event was so successful that it evolved into a regular feature, leading us to create a Christmas campaign as well.
