What we were asked to do
We were asked to create a legacy booklet to encourage donors to leave a gift in their will to Orbis. We needed to craft a booklet with case studies, appropriate photography, and information regarding the Orbis vision, all with an accompanying outer envelope. The booklet would then be mailed out to the clients mailing list.
What we did
We worked closely with Orbis to establish the story that would be central to the booklet, as well as the best case studies and photography to be used. We wrote the copy for the booklet and designed the layout, completing three rounds of amendments with the client until we reached the final product.
What they thought
The client was really pleased with the final booklet. We then went on to work on the legacy mailers for 2022 and 2023.