What we were asked to do
Following the success of the autumn campaign, we started work on the Christmas seasonal creative. We were tasked with the same approach of seasonality and warmth but with a Christmas feel. This would be live over the Christmas period, and the white version of the autumn campaign would then be live during January and February (after the Christmas season).
We needed to write all the copy across all pieces of collateral with key messages, encouragement to donate as well and practical information for events.
What we did
We used a similar approach to the autumn campaign by creating three concepts for consideration, using photography and illustration in varying ways. The creative needed to be used across a wide variety of digital and print collateral. The final route used a similar approach to the Autumn leaves but with Christmas elements.
Our copy team worked in a similar way to the autumn campaign by establishing a key story with variations for the different pieces of collateral.
What they thought
The client was really pleased with the consistently in both autumn and Christmas campaigns, allowing them to easily change over the autumnal and winter months. The client was also very appreciative of the efficient management of the roll out across a large number of assets.
